D i g i t a l | I n t e r n e t
Global Advantage
A parody of a Cassandre poster, this selection uses humor to call attention to the more serious matter of responsible care for the earth. The composition and international theme of tennis used in "Grand Quinzaine Internationale de Lawn-Tennis" is ideally suited for our theme. The tennis ball is transformed into a fluorescent-green globe, while the court becomes a symbol for the surface of our planet.
Based on experiments, direct observation, and a historical perspective, I made changes to take full advantage of the digital medium. For example: visual tension of the composition is increased, giving the globe a greater sense of movement. This is accomplished by splitting the net into two subjective planes (technique used by Cezanne and later by the Cubists).
The color composition is based on cold-warm contrast rather than light-dark contrast. A limited range of platform-supported colors will convert more effectively to 256 indexed colors used on the internet.
Circles are repeated in the world icon, the globe, and the "o's" in the typography, setting up a plastic rhyme. The copy uses tennis terms to convey a global message, while the placement of words visually mimics A. M. Cassandre's poster. |
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