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W e b s i t e | M u l t i m e d i a
 How to Plan, Budget, Build and Broadcast in Surround Sound, a one-day seminar presented by IMAS Publishing, was promoted on their websites radioworld.com, tvtechnology.com and proaudioreview.com.
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Hosted by:
TV Technology
Radio World
Pro Audio Review
Audio Media Europe
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Websites promoting events such as this Surround Sound Seminar are often time-based, published online prior to the event and removed during or immediately afterwards. Cost effective with quick production cycles, the Web is the perfect medium for this type of advertising campaign.
Studies have shown that online promotion can be even more effective when combined with advertising in other media such as radio, television or print. IMAS Publishing promoted this seminar through the powerful combination of simultaneous online and print coverage on each website and corresponding magazine.
Web promotion offers additional advantages for seminars, including easy-to-use, immediate, online registration, a flexible agenda that is updated as program details are confirmed, and links to lodging and other travel information.
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