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Colorado Ski Museum and Ski Hall of Fame
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 The Colorado Ski Museum and Ski Hall of Fame are two organizations sharing one building, website and common marketing goal. They need advertising that compels people to visit their museum and website.
An Extensive Collection
We interviewed museum staff, reviewed the existing website and read the organizations' literature, learning that the museum collection includes displays, exhibits, films and photos covering over 130 years of history about the sport of skiing in Colorado. More than 150 champions are ensconced in the Ski Hall of Fame, which honors competitors, industry leaders, inspirational individuals and pioneers who have made a contribution to this exciting sport.
A Competitive Advantage
We had the challenge of making material from the past interesting to an extremely active audience. Why was the museum collection important to today’s skiers?
Our campaign stressed how joining the museum offered numerous advantages. Member support promoted the future of skiing in Colorado, while helping to preserve and interpret its fascinating history. Skiers could learn from past champions, and have the opportunity to join their ranks in today’s sporting events.
Our ads communicated the organization’s prevailing attitude that “skiing is more than a sport—it’s a lifestyle.” We created a series of one-and four-color ads that were simple, playful and had a bit of a twist. This graphic attitude helped build a charismatic brand.
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