Interactive Television
E n h a n c e d T V | I n t e r n e t
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| The ability to understand and remember information is greatly enhanced by the use of interactive media. Information moves from short-term memory into long-term memory by engaging several senses, while simultaneously allowing the viewer to direct the way data is accessed. |
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| According to the levels-of-processing model, there is a direct correlation between the ability to remember and the degree to which the information is processed. The act of processing allows us to retain information selectively, while many sensory perceptions are merely brief impressions. The greater the degree and complexity of mental processing, the greater the degree of encoding and thus the ability to remember. |
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| At Skoubo Graphics we use the various media or combination of media to communicate information in an interesting and memorable manner. |
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