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Home Services Connection
Logo • Stationery System • Brochures • P.O.P. • Ads
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 Home Services Connection (HSC), a Denver-based business, provides a new concept in home repair, maintenance and improvement services by connecting home owners with a comprehensive network of pre-qualified service professionals.
Members dial a 24x7 home-service hotline to activate the HSC response team, who ensure that the home owner is contacted by the appropriate service professional. HSC members receive immediate assistance, preferred job discounts and access to professionals who are experienced, licensed, insured and prescreened. HSC follows up on all job requests and guarantees customer satisfaction.
Building an Identity
HSC needed a logo, stationery system, ads and literature to promote its services to home owners, and to market professional memberships to vendors. First, we created a logo that incorporated a visual symbol of the home with the Home Services Connection acronym “HSC.” We tested fonts for readability and arrived at the final design based on its easy identification and legibility in all media applications.
Designs for stationery and business cards used playful dotted lines with arrows to emphasize the primary service of connecting home owners to service professionals. Mailing labels, membership cards and bumper stickers also were designed and printed.
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We then developed a three-panel brochure for home owners that explained how the business worked, and listed its services and benefits. A magnetic business card with HSC contact information was attached to the brochure so people could easily remove and place it on their refrigerator for easy reference. A related graphic look was used on print materials targeting service vendors: application forms, membership brochures and membership business certificates. Point-of-purchase displays, ads and press kits were also created using a similar look.
Measured Success
The business was well received within the Denver metro area. HSC quickly grew an initial customer base of 3,000 home members.
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